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5 Powerful Marketing Ideas To Build a Robust Online Presence




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You may have spent several hours in the writing, editing, and finalizing of your manuscript. Now, you have to go through the next step of marketing your book to make your launch a full-on success. This phase can include various steps, such as researching, creating an audience, and much more. With the right tactics, nothing is stopping you from making more sales and getting the fruits of your hard work.

We have listed down the change-breaking strategies that would let your book steal the spotlight. Consider them to make your authorial dreams come true.

5 Effective Strategies To Increase Your Book’s Online Presence

 Set Up Your Professional Website

Setting up an author profile is mandatory to promote your book. If you can’t make one for yourself, seek online affordable assistance to get a site that is not only professional but eye-catching. When a reader stumbles upon your publication, they will search more about you and find your website. It will allow them to get familiar with you and be impressed by your work. Hence, they wouldn’t hesitate to purchase your work and you will make more sales.

Secondly, you don’t have to sell your publication openly. Simply include a retailer button at the bottom of your web pages. You can also give a shot to pre-order marketing tactics to create buzz around your launch. However, it will only be successful if your site appears credible and you’re able to convey meaningful points about yourself, plus your work.

Grow Your Author Profile

Apart from the author’s website, creating your professional profile across different channels would tremendously grow your work’s online presence. Include your compelling author bio and dedicated page on retailer platforms, like Amazon, Kobo, and iBooks, especially if you’re new to the authorial world. Also, establish your professional profile on self-publishing sites, such as Kindle Direct Publishing (KDP), CreateSpace, and IngramSpark.

Also, don’t neglect social cataloguing sites, such as Goodreads, LibraryThing, and Shelfari, as they hold great potential for your work’s success. Hire book publishing services if getting your word across all these platforms feels like an endless hassle for you. With an expert’s help, you will maintain a robust presence across all these channels consistently. Additionally, launch an audio version of your publication to offer more options to your potential readers. Not everyone prefers to read, therefore your audio format would enable them to still benefit from your content.

Actively Post Blogs

Blogging is another marketing strategy to grow the online presence of your book. You can start it on your author’s website by posting informative and interesting blogs consistently. You can share content that didn’t make it to your publication over there and showcase versatile parts of your writing. It will become an opportunity for your readers to familiarize themselves with versatile parts of your writing. Ensure the content you post is completely SEO and reader-friendly to get maximum reach to your target audience.

Include a page within your website which has buying links to all your publications. It would become easier for your potential readers to find out about how many books you have published yet and what are those. Besides, you can also create a VIP space within your website where you upload premium-quality content. Restrict its access to only your loyal followers who buy your subscription.

Leverage Social Media Marketing

Social media is a game-changer in driving immense attention for authors and businesses. Therefore, you shouldn’t let it stay behind in your marketing strategies. Pay attention to all the platforms that work effectively for authors, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, and About.me, TikTok, and Pinterest. However, include the same username over each one of them and upload captivating content on every site.

Use other social media marketing tactics to maximize the discoverability of your accounts on the social platform. We suggest you invest a certain amount in paid ads and conduct A/B testing to evaluate the effectiveness. In case, you still don’t drive much audience, make changes to your ad setting to achieve your marketing goals. Facebook and Instagram are the best social platforms to run your ads in case you’re muddling over which site to pick.

Get Your Book Trailer Out

An immersive book trailer will help you engage your target audience and draw their attention towards your work. It would hook them into your publication and persuade them to buy it, boosting your sales. It also encourages them to share your content with others, which further boosts your online presence. The visual clip is generally more attention-grabbing than merely content, which is why this marketing tactic mostly works.

The times it doesn’t drive expected results is when it doesn’t appear professional. Therefore, collaborate with any reliable and affordable agency that would deliver a phenomenal book trailer maker. They would include relevant (and striking) images, music, and occasionally narration that will let you engage your audience. They would also ensure the trailer matches your publication’s vibe and offer insight into your work without revealing the most important information. It will also increase their interest in your work and amplify your book sales.

How can I promote my book online?

Create your professional author website, look into Google Analytics, and have an in-depth understanding of your target audience. Leverage SEO to choose a title for your manuscript and choose the right social platforms for the promotion. Creating an accurate mailing list and captivating newsletter to promote your work effectively.

How do I make my book noticed by the target audience?

The front and back cover of your book are one of the first things that a potential reader would notice. Pay attention to this and other aspects of your work to grab the maximum attention of your target audience.

How can I market my book on social media?

Set up paid ads on social media platforms to reach your target audience and market your book.

Closing Thoughts

Growing a robust online presence is important for your book’s success and career stability. However, making it happen is a long and challenging journey that you can sail through with strategic planning and consistent efforts. At times, your capabilities may not be adequate to undertake your promotional plan, therefore, don’t hesitate to seek professional help.

Hiring a trustworthy agency, consisting of experts would enable you to achieve your marketing goals with ease. You also don’t have to worry about creating a hole in your wallet, as some online companies offer affordable assistance.

Best wishes with your book marketing!


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