Bangalore is a city that pulsates with culture and technology, a fact recognized by all, and so OneAndOnlyDesign, a trusted creative designing and branding agency, prides itself in superior work done on the Kajavarnam project. This venture reflects the way design led strategies and strategic design processes work in unison which has placed both Kajavarnam and OneAndOnlyDesign amongst the top digital marketing company in India.
Introducing the Design Thinking Approach in short
 The project kicked off with a design thinking workshop that sought to synchronize the creative effort of the group with the strategic direction of Kajavarnam. It proved helpful in discerning the key problem and potential within the branding project. OneAndOnlyDesign’s application emphasized the design process with no restraint to functional requirements; interests and experiences of the customer was the project’s backbone.
Learning the Customer and the Market
One of the strategic design thinking strategies included deep market research and customer interaction. This phase incorporated object analysis of customer preferences, market tendencies and competition. By realizing the emotional and rational requirements of the customers of Kajavarnam, the design group was able to develop a brand image and customers’ experience that was in harmony with the target market.
Generation of Ideas and Concept Development
For OneAndOnlyDesign, organizational and customer oriented phase was completed, therefore the next stage in the work was exactly creation of idea, different concepts and strategies were created and then compared. This creative design thinking phase was critical in coming up with the task of repositioning Kajavarnam not only as a saree seller but as a contemporary and traditional cultural icon.
The Strategic Design Approach
The strategic design approach has been positively developed and executed. This included creation of a new visual identity system, promotional items and digital content that would effectively tell the story of Kajavarnam. Every element, including the logo and web design, was designed in a manner that captured the brand ethos and would appeal to the conventional clientele alongside the contemporary digital audience.
Prototyping and Testing
Prototyping was an iterative process in the project and had several tests to ensure the performance of the design across all platforms consistently targeted the intended audience. During this stage, user commentaries played an important role in informing the decisions made as a result improving the functionality and the appearance of the brands components.
Implementation and Launch
The renewed Kajavarnam brand program was launched through different channels, in both digital and offline platforms. OneAndOnlyDesign made sure that there was no breakage of brand between any touchpoints ensuring that the brand message and the user experience were consistent. The launch plan included above the line activities which were started few days in advance which aimed at creating interest and encouraging participation amongst the target audience.
Evaluating Impact and Continuous Improvement
After the launch of the new brand strategy, OneAndOnlyDesign kept an eye on how well it was working across altmetrics, user engagement, conversion rate, or even brand recall levels. This is one of the aspects of the agency’s philosophy of development, which allows to make shifts in the strategy according to the real-time results and feedback.
Conclusion:
Strategically thinking as OneAndOnlyDesign has done in the case of Kajavarnam branding has not only redesigned the brand but has pioneered new ways of how outdated brands could reinvent themselves in terms of branding and marketing. OneAndOnlyDesign’s approach is very practical; it shows that even the most conservative, century-old brands can venture into today’s internet-centric, dynamic world without being out of place if they are done the right way. This essay expounds on combining creativity and purpose in the process of design so as to enhance the perception of a brand in the current economy.