Though the modern world is full of digitalisation, having a business card is a humble and powerful networking tool for business owners. If designed properly, business cards are effective tools to create a good first impression and help your business stand out properly.
In a sea of businesses, especially in busy cities like Melbourne, you should have a few physical mediums to increase a strong network for your business. So, if you are planning to design a business card and looking for ways to make it elevated, here are a few simple and effective that help with the designing process.
- White space is the key
A business card is a small entity; however, it doesn’t mean you have to fill up the entire space by including every detail of your business. You should leave empty spaces around the border or wherever necessary so that the card becomes readable. Only include important info like name, phone number, email, address, and website address. Too much text or graphics will make the card look cumbersome. So, to enhance readability, always use white space so that all the details in the card are easily accessible. - Always prefer the standard size
Standard-sized cards will fit into a wallet and card holders without any issue. If you choose a large-sized card, your customers may find it hard to store the card and leave it without properly storing it. It can lead to ignorance and misplacement of the card and your business will be soon forgotten. Always prefer a standard size when designing cards so that they fit perfectly in storage devices. - Choose colours that resonate with your brand
One of the greatest tips for designing and printing business cards is to use colours that reflect your brand. Opting for different colours makes your customers wonder about the authenticity of your business. To stand original and convey the right information, it’s better to go for a colour scheme that reflects your brand. See that the colours can complement each other on the card and enhance the readability of the information. - Use high-quality pics and graphics
Just because a business card is small, it doesn’t mean you can use low-quality pictures and graphics. Always include high-quality pics to avoid issues like pixelation. It doesn’t sit well with customers if they find pics on the card to be blurry. To maintain professionalism and convey the right intentions of your business, always prefer high-quality images. - Font matters a lot
Though there are a lot of fonts, choose the one that has the best readability and reflects your company’s personality. Also, it’s important to have two or three fonts to maintain readability and avoid confusion. Don’t try to aim for a fancy card with a lot of fonts; it will only make the card look overly hyped and unprofessional. - Include the company’s logo and motto
It’s the best practice to include the company’s logo, motto and vision on the card so that you are conveying the identity of your business. It should be on the top or centre of the card with a size that’s neither too large nor too small for the card. It should be recognisable but not so large that it overshadows the other important info of your business. - Make use of both sides
Make use of both sides of the card. You can use the backside to include additional information like social media handles, QR codes and a brief overview of your business. Using the backside will maximise the usage of space and provide more context to your business. - Design by keeping the targeted audience in mind
Always design the card by keeping the targeted audience in mind. Elevate your card with unique designs so that it seems appealing to the audience. For instance, the corporate audience prefers traditional designs while creative people look for something bold and colourful on the cards. Choose colours, themes, and fonts according to the audience you want to attract. - Choose high-quality cards
The quality of the card should be high so that it doesn’t tear off even after storing it for a longer time. Using cheap card paper will depict unprofessionalism and your audience won’t take your business seriously and are most likely to throw away your card. The card quality plays an important role in creating a good first impression so you should never compromise on the quality. - Get feedback before mass printing
Before mass printing your cards, it’s important to get feedback so that you have time to update information or change the design. It also saves you money as getting feedback will provide you time to rectify any mistakes. Always ask friends, colleagues, and family so that you can get a fresh and valuable perspective on the business card.
Final Thoughts
To have premium business cards in Melbourne, it’s necessary to follow the tips mentioned above so that people can take your business seriously. As they are effective physical mediums to grow the network of your business, invest your time properly while designing a suitable business card of your brand.
You may also like to read about – Why Professional Business Card Printing Can Boost Your Brand Image?
