The wave of COVID-related lockdowns may be over, but the impact it has had on businesses is still very clear: 7 Brands with the Best Digital Marketing Strategies They can no longer choose not to have a presence in the digital world. As a Business Card result, digital marketing is now a necessity for any business rather than a possible afterthought.
To achieve your company’s objectives, your digital marketing strategy involves utilizing a variety of marketing channels, such as email marketing, website advertisements, and social media. Your digital marketing strategy includes the channel you choose, the angle you take, and the kind of content you create.
We are here to assist you if you want to improve your marketing skills but find the process of devising a strategy intimidating. Our first tip is to use our digital marketing cost comparison tool to find out exactly how much professional assistance would set you back. It only takes a few minutes and costs nothing to do so. Try it out.
We’ll show you some marketing campaigns from well-known brands that will give you ideas, and we’ll also talk about how your company can follow in their footsteps and grow.
1. Since its inception in 2000, ASOS has grown to become one of the most popular online retailers, selling over 300,000 dresses health + write for us and 85,000 men’s shirts to 18.4 million active customers worldwide each week.
What led to this British brand’s rise to prominence as an online fashion pioneer? It all comes down to its digital marketing strategy: ASOS stands out from its rivals in terms of customer traffic, sales, and brand recognition.
Because it knows its customers, ASOS has been so successful: millennials. Furthermore, ASOS knows that 90.4% of recent college grads utilize online entertainment, and that the typical individual spends just shy of more than two hours out of every day perusing social channels.
UGC (user-generated content) was a key component of one of the brand’s best social media campaigns. ASOS requested that its Instagram supporters share their #1 ASOS outfits online with the hashtag ‘#AsSeenOnMe’, with the chance of being highlighted on the ASOS web-based entertainment directs consequently.
There are currently 1.84 million posts using the #AsSeenOnMe hashtag, demonstrating that small businesses should consider using UGC. This strategy met all of the requirements. One of the main reasons why the #AsSeenOnMe campaign achieved such success was the promotion of free advertising and audience engagement through content sharing.
2. Netflix Netflix’s marketing strategy is never slack; this company is always up to date on the most recent shows, fashions, and memes. With 140 million worldwide subscribers, Netflix is the industry leader in customer retention.
What keeps viewers interested in Netflix? It becomes intimate.
Personalization marketing is a great way to stand out from the crowd. In fact, 91% of customers say they are more willing to interact with businesses that directly present them with offers. Netflix not only perfects personalization, but it also does not overburden its customers.
This means that Netflix doesn’t give its subscribers a lot of suggestions. It is aware that online customers are more likely to respond to a single, relatable email than to a plethora of content that is not specific. To achieve stupendous results as a digital marketer, you should always stagger your emails.
Netflix sends highly personalized emails and push notifications that are simple to read and feature a distinct CTA (call to action) button, typically just saying “Play.” For instance, as a Netflix customer, you will receive an email addressing you by your first name and recommending a movie based on your previous choices.
Keep in mind that personalization is essential for connecting with customers and communicating effectively.
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3. Nike In terms of marketing, do the sportswear giants just do it? Absolutely not, as Nike carefully considers its digital campaigns. Over the course of its history, it has produced some outstanding advertisements; one of our most recent favorites featured an AI (artificial intelligence) bot.
In order to promote its Jordan brand, Nike partnered with Snaps, the chatbot platform for Facebook Messenger, in 2018. Nike’s Facebook followers would receive content from the most recent Jordan blog, newsletter, and website via Messenger from the bot.
The Jordan bot allowed users to talk to it about the latest releases and even choose when they got notifications. The brand claims that this strategy resulted in open rates of 87 percent, which is tremendous in comparison to the usual meager 21.33 percent for emails across all industries.
Why do chatbots work so well? It turns out that they are adored by customers. According to a recent study conducted by Convince and Convert, chatbots’ primary benefit is “24-hour service.” This implies purchasers need moment reactions, which is something chatbots can convey. It might be time for your company to talk to an AI developer as well.
4. Airbnb is now one of the most successful brands in the travel industry thanks to its enormous community of renters and hosts—around 150 million active users. Building trust, which has primarily been accomplished through social influencer marketing, has been the key to Airbnb’s success.
Given the number of celebrities who use Instagram, this social media platform is ideal for influencer marketing due to its 1 billion monthly active users.
In order to create buzz and raise awareness of its brand, Airbnb has partnered with numerous well-known individuals. Mariah Carey posted an Instagram photo of herself in an Airbnb property in 2015, which received over 45,000 likes. This was the first of many influencer posts for the travel brand.
In honor of National Dog Week in the United States, Airbnb recently announced 600,000 brand-new properties with dog-friendly amenities. Airbnb collaborated with Marnie the Dog, a four-legged Instagram celebrity with more than 1.3 million followers, and shared a video of her staying in a grand mansion to make the announcement.
5. Tesco Segmentation The supermarket giant’s digital marketing strategy benefits from every bit of customer data it can collect. The Clubcard, which Tesco introduced in 1994, revolutionized the loyalty program industry. Tesco sends segmented, or “targeted” emails to its 16 million active Clubcard members based on the data collected by these loyalty cards.
In marketing, segmentation means dividing your audience into different groups based on factors like demographics, purchasing habits, and location. This lets you send personalized content to each group.
Tesco has recently been using Clubcard purchasing history information to identify families in order to send healthier recipe suggestions and other targeted content like deals and discounts based on what the family has previously purchased.
Why should your company care about this? Tesco, like many successful brands, takes advantage of the 39% increase in open rates associated with segmented emails. Mailchimp, a provider of email marketing software, discovered that segmented emails had 65 percent higher click rates than non-segmented emails.
