Is your website ranking decreasing? Are you stuck on what to do when your SEO rank drops?
It is frustrating to see a decline in SEO rank, especially when working for a digital marketing company. The best digital marketing company consists of skilled experts with years of experience. They may suggest you the best solutions for your rank dropping.
SEO plays a significant role in enhancing a website’s online visibility and performance. However, maintaining the SERP ranking is challenging. Over 90% of websites address fluctuation issues; according to a recent report, 58% of websites face a decrease in the SEO ranking due to various factors. Let’s delve into the tips for recovering from the ranking drop.
Recovering Tips from a Drop in Search Ranking
Imagine your Google rankings dropped overnight, or you have witnessed a downfall in your SERP ranking. Here are tips from the best digital marketing company to deal with an SEO ranking drop.
Check if your ranking dropped.
Don’t assume and run to the conclusion. Sometimes, while using a tracker tool, an apparent drop in search ranking is just a glitch or a temporary change that will be set quickly. Verifying a decrease in the rank is worthwhile, and you must take action to fix these. Here are simple steps to verify as if it dropped:
Check with multiple tracker tools
You can use several tools, such as Google Search Console and Google Analytics. Checking your ranking and organic traffic data is also an effective way to track a ranking drop. If you experience a tool showing you a rank drop, there’s a possibility that the tool might have an issue.
Identify the cause
To fix this issue, you must identify the reasons for the decrease in the SERP ranking. You may encounter the reason that is likely to fall with these steps:
Step 1: Check if you have made changes recently
Identify whether the changes you have made really suit your website, which may include intentional changes and potential errors.
Step 2: Inspect if Google made any changes in its algorithms
Your website may be good for Google today, but it can suddenly turn the opposite, especially when Google sets new standards and rules for its search algorithm. You must check for recent changes to those algorithms.
With the recent updates, you can see that Google’s search results have declined in quality.
Several old articles with outdated information rank solely due to their website age. High DA websites like Reddit and Quora dominate search results despite lacking EEAT or helpful content.
Step 3: Analyze the competitor’s website and see if they made changes
SEO is a constant battle to rank at the top of SERP. Ensure you notice your competitors’ online changes, as they might have significantly boosted their ranking with the recent changes.
Fix the issues
Once you notice the cause of your ranking drop, you can work on correcting it. If it was due to your changes, you can revert them and recover your ranking. If the reason is Google algorithms, try to adjust your strategy to match Google’s criteria, or you may need to wait it out to see if your rankings bounce back. Similarly, if the competitors make the changes, you must work on your page to better outrank them again.
Track your Google rankings for improvements
Once you take action toward the correction, monitor your ranking to see if it improves over the next several weeks. If you don’t see an improvement, try reevaluating and configuring what factor caused the decrease.
Additionally, if Google faces technical issues in crawling and indexing your sites, this can also impact your ranking. Examine your site for technical issues such as crawl errors, server problems, or robots.txt file issues. Make sure that your website is mobile-friendly and has a secure HTTPS connection.
Evaluate your content quality
Ensure that your content meets Google’s updated quality rater guidelines. Review the content for high quality, relevance, and uniqueness. If you have made several changes recently, try reverting your content if the ranking drops coincide with those changes.
Backlink analysis
Sudden drops may linked with changes in quality or quantity of backlinks. Thus, assess your backlink profile. If you have any toxic backlinks, disavow them and link with high-quality and relevant links.
Conclusion
A sudden drop in search ranking can be distressing, but it does not mean the end of your online presence. By identifying the cause, adjusting your strategy like the best digital marketing company, and implementing target optimization, you will be able to recover from the rank drop and even improve your search engine results. Don’t let a setback hold you back. Use it as an opportunity to refine your approach and emerge stronger than ever.
