It is fascinating how every designer designs distinctively from others. This is because of the versatile logo design approach. And, the process of making a logo design is what makes one designer distinctive from another.
People usually hire a designer based on their portfolio. The designer’s portfolio is what resonates with their design style, thinking, and working. We all know about some generic steps that are followed when designing a logo. When it comes to hiring a designer, people often make their decision based on the designer’s portfolio.
A designer’s portfolio showcases their design style, thought process, and work experience. Although we may be familiar with the standard steps taken when designing a logo, have you ever stopped and thought about what happens when crafting a logo? Probably no.
In this blog, we will explore all the behind-the-scenes of logo design. So, let’s get started with this interesting topic without waiting any further.
Important Steps Involved In Logo Designing
A logo designing process can be summed up in the following steps. These are the steps that every reputable logo design agency follows. Let’s have a look at them.
- Brand study or discovery phase.
- Visualization.
- Drafting and conception.
- Logo designing.
- Crafting of secondary logo differences and organizing graphic elements.
- Brand Study Or Discovery Phase
It is a daunting task to write a brief for a client who has no knowledge about logo designing and has never experienced this field. So, instead of expecting a client to write a brief designer came up with a questionnaire that incorporates all the important questions necessary to be asked when you first decide to introduce your brand to the market.
When it comes to brand design, it’s important to showcase your unique voice while also being strategic about the graphics you choose. The result should not just reflect your aesthetic preferences but also cater to your business needs and attract the right clientele by highlighting your unique services/products.
Always grasp crucial information like:
- The objective and goal of the brand.
- The ideal or target audience.
- A distinctive client profile.
- The price range for products/services
- List of competitors.
- Some adjectives that show the essence of the brand.
2. Visualization
The designer’s job involves interpreting the client’s underlying principles, identifying their true nature, and then creating a design that captures it all. The designer starts looking for images, inspiration, and examples that explain the brand proposal.
This is the point where concepts become clearer. At this point, theory meets the practical and what the actual design will look like. A designer mentions comments on every part of the image to make it clear to the client what they are suggesting and why so.
3. Drafting And Conception
The designer loves to hear from the client. They like in-depth feedback that offers them the opportunity to make more modifications to their draft before beginning a design. A designer put his idea on a sketchbook with the help of a pencil. This technique helps them to understand more properly and see if it’s going to work out or not.
At this drafting stage, they realize a lot of changes. They might change the whole idea they had at the beginning or they may add a little refinement to the existing design. No matter if the design is messy or looks terrible it is best to show it to your clients and get feedback before you begin the final possess.
4. Logo Designing
Did you ever think that the actual designing process comes in the last? Believe it or not, actual designing begins in the last. It is better to show multiple options in drafts and design only one logo as the final product. Offering multiple logos not only confuses clients but also consumes a lot of time. It is better to design one final logo design that will work as a charm for their brand. So, to make sure your one option is going to work you need to make your drafting strong.
Instead of researching for several logo design options work only on one. Invest your skills and research time in a single logo to get the best final design. A well-researched design means the client will have no chance to pick the wrong logo for their brand. However, if the client still needs some revisions to their design a designer is ready to offer them revisions with flexibility.
There are numerous agencies offering logo and book cover design services. Contact them to create an appealing logo for your brand.
Frequently Asked Questions
- What is the concept of logo designing?
A logo is not simple but is used to simply represent the brand. Designing a logo requires a great understanding of the brand’s values and the ability to transform those values into timeless and versatile visualizations.
- What does a design brief should include when designing a logo?
An effective design brief should include all the essential details that a graphic designer requires to create a design. Providing more information about the design will help the designer to produce an outstanding logo. A design brief typically comprises basic information about the company, such as its timeline, budget, and preferred style.
- What is the purpose of a logo?
Logos serve as a means of identification and act as symbols that customers use to recognize a brand. The ideal situation is when people can instantly associate the sight of your logo with the memory of what your company stands for, and more importantly, how it makes them feel
The Final Notes
So, this is a detailed blog about the logo designing process. Designing a logo is a unique and personal process that varies from one designer to another. Each designer has their style and approach to create a distinctive logo. However, the ultimate goal of this personal and creative process is to ensure that the best qualities of a designer are utilized to serve the client. The process requires the designer’s brain and creativity to craft beautiful, timeless, and strategic brand identities that meet the needs of their clients. It is crucial to know the designer’s techniques and design process before hiring them. We hope you like these behind-the-scenes logo designs.
