The global Hair Styling Products market thrives on increasing consumer demand for innovative hair care solutions, emphasizing natural ingredients, sustainability, and advanced formulations.
According to TechSci Research’s report, “Global Hair Styling Products Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the market reached USD 22.4 Billion in 2022 and is projected to grow at a CAGR of 6.8% from 2024 to 2028. Shifting consumer preferences towards sustainability, natural formulations, and technological advancements drive the market. Trends include customization for diverse hair types, clean beauty, technology integration, and gender-inclusive products. Challenges include regulatory compliance, sustainability, market competition, and adapting to consumer preferences. The commercial segment grows in significance, with Europe emerging as a thriving market. E-commerce and direct-to-consumer strategies reshape the industry.
Consumer preferences drive the market, with a focus on personal grooming and individual expression. Demand for diverse styling solutions reflects a surge in demand for products catering to various hair types and styling needs.
Growing consumer consciousness towards sustainability leads to a demand for eco-conscious formulations. Brands respond by incorporating natural ingredients and environmentally friendly packaging, reflecting a commitment to responsible practices.
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Technological advancements drive innovation in hair styling products, with the integration of advanced technologies like heat-activated formulations and smart styling tools. This convergence of beauty and technology meets consumer expectations and spurs further market innovations.
Cultural diversity and global beauty trends shape the market, with different regions having unique hair care traditions. Social media’s influence spreads fashion trends globally, creating demand for products catering to diverse cultural preferences.
E-commerce transforms distribution, providing convenience and broadening product reach. Online platforms offer easy access to a variety of products, accelerating product adoption and trend dissemination.
The commercial segment gains importance as salon services evolve. Professionals demand specialized, high-quality products, driving innovation and collaboration between manufacturers and hairstylists.
The online segment emerges as a pivotal force, driven by changing consumer habits. E-commerce offers convenience and fosters product discovery, enabling brands to engage directly with consumers and expand market reach.
Major companies operating in Global Hair Styling Products Market are:
- Henkel AG & Co. KGaA
- Procter & Gamble Company
- L’Oréal S.A.
- Unilever PLC
- Mandom Corporation
- Amorepacific Corporation
- Shiseido Company, Limited
- Flora and Curl Ltd
- Coty Inc.
- Kao Corporation
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The global hair styling products market is driven by various factors, including evolving consumer preferences, a demand for sustainable formulations, technological innovations, cultural diversity, e-commerce, and the commercial salon industry. These drivers shape the market’s direction, reflecting an inclusive industry that meets diverse needs while embracing sustainability, technology, and professional services. Manufacturers adapting to these trends are poised to capitalize on the market’s growth and opportunities.
TechSci Research’s report, “Hair Styling Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Hair Gels, Hair Sprays, Styling Creams & Wax, Hair Mousse, Others), By End User (Residential, Commercial), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028,” evaluates the future growth potential of the Global Hair Styling Products Market. It provides statistics, market size, structure, and future growth insights, aiming to offer advanced market intelligence for informed investment decisions. Additionally, the report identifies emerging trends, drivers, challenges, and opportunities in the Global Hair Styling Products Market.
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