Although marketers always act in their customers’ best interests, they may unintentionally violate their customers’ right to privacy when handling personal information.
If you make a mistake, you’re not to blame. After all, you are a marketer, not a lawyer. However, in recent years, global advances in data privacy legal restrictions have necessitated that marketers understand a few things. This is what your users and data protection authorities want from you.
Marketers, however, frequently make a number of blunders. The most prevalent ones are summarized here; if you find yourself committing any of them, this blog will provide you with suggestions on how to correct your WordPress GDPR errors.
- Pre-Checked Consent Checkboxes
Your cookie banner’s consent checkboxes or toggles must be left unchecked by default. The law requires users to take clear and affirmative action when giving consent. Thus, you cannot begin utilizing the WordPress cookies plugin until they provide their approval.
Until then, you should not send cookies to the user’s device, regardless of whether they explicitly consented or not. Create separate checkboxes for each proposed purpose of data processing and politely request user approval for each.
- Obtaining Non-Specific Consent
The user’s consent is only valid when specific. When a user’s authorization is granted for a specified and limited purpose, it is said to be specific.
You cannot combine several reasons for processing under a single permission. If there is only one cause for processing, you only require one consent. If you need to process data for three different purposes, you’ll need three consents, and so on.
As a result, each processing purpose requires distinct consents.
- Combining Terms & Conditions with Privacy Policy and Consent
Many marketers continue to believe that if users approve privacy policies, they have complied with the law. Accepting privacy policies has no legal implications. However, combining terms and conditions with consent violates the GDPR.
The Terms & Conditions constitute a contract between you and your users. They can be used as a legal basis for processing personal data, but only the information required to offer the products or services. Accepting the terms and conditions does not imply that the user agrees to receive your promotional mailings or have your WordPress cookie consent plugin installed on their device.
- Collecting Too Much Data
The GDPR Plugin WordPress prohibits data gathering for “just in case” scenarios. Marketers are eager to collect massive amounts of data for potential future use, but doing so may result in a gap in compliance on your end.
The GDPR requires that you adopt the principle of data minimization. This means you should just collect the data necessary for processing.
Bottom Line
Using a decent WordPress GDPR security plugin is the first step in creating a secure website or keeping WordPress safe. To further secure your WordPress site, consider IP blocking, safeguarding the login page, and reviewing this comprehensive article on WordPress security.
So, follow this blog to avoid GDPR marketing mistakes and learn how to tackle them.
