As per current published report by Markntel Advisors the GCC Digital Advertising Market is estimated to grow at a CAGR of around 9.42% during the forecast period, i.e., 2024-30. A detailed discussion of industry behavior is presented. It will assist companies and other stakeholders in making decisions that assure strong earnings in the upcoming years, and also describes the future trend. In order to assist readers in making defensible choices on market projects, this research will offer a useful summary of the market and its dynamic environment. The growth prospects that will enable the market to extend its operations in current markets will be the main focus of this analysis.
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GCC Digital Advertising Market Driver:
Growing Internet Penetration Across the GCC Region – During the historical years, increasing investments in digital infrastructure, including broadband networks and data connectivity, have enhanced internet accessibility and reliability across the GCC countries. The expansion of high-speed internet infrastructure enables more individuals and businesses to access online content and services, facilitating a broader reach for digital advertising campaigns, which resulted in the growth of the GCC Digital Advertising Market. For instance,
- According to the International Trade Organization, in 2022, GCC countries had strengthened their leading position at both regional and international levels, with an increase of more than 98% of internet users in 2021 and regional mobile subscribers now accounting for around 137.66% of their total population.
In addition, the widespread adoption of smartphones has played a pivotal role in driving internet penetration in the GCC region. With smartphones becoming increasingly affordable and accessible, a growing number of consumers use their mobile devices to access the internet, browse websites, and engage with digital content. This shift toward mobile internet usage creates new opportunities for advertisers to target consumers through mobile-responsive websites, apps, and mobile advertising formats, which had a positive impact on the market size and its growth over the past few years and is anticipated to be in a similar trend during the forecast period.
The GCC Digital Advertising Market has segmented the market into the following categories:
By Trading Platform
(Real-Time Bidding (RTB), Private Marketplace Guaranteed, Automated Guaranteed, Unreserved Fixed-rate),
By Advertising Media
(Digital Display, Mobile Display),
By Enterprise Size
(Small and Medium Enterprises (SMEs), Large Enterprises)
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By Region
– The UAE
– Saudi Arabia
– Oman
– Qatar
– Kuwait
– Bahrain
Competitive Environment Featuring Key Players:
7G Media, GCC Marketing, Digital Nexa, Prism, EDS, McCollins Media, United SEO, Digital Gravity, Grassroots Creative, Si3 Digital, and others
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-Market segmentation based on both economic and non-economic characteristics, analyzed both qualitatively and quantitatively
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-Providing market value estimates (in USD Million/Billion) for every section and subsegment
-Identifies the area and market segment that are anticipated to expand at the quickest rate and to hold the majority of shares.
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-A geographical analysis that shows how the product or service is used in each area and what factors are influencing the market in that particular area
-Comprehensive company profiles for the main market players that include a company overview, company insights, product benchmarking, and SWOT analysis
-The present and projected market outlook in light of recent changes, which include growth prospects and drivers as well as obstacles and constraints in both developed and emerging regions
-Using Porter’s Five Forces approach, provides a thorough examination of the market from a variety of angles.
-Uses the value chain to offer market intelligence.
-The state of the market dynamics and potential for future market expansion
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