Introduction
As consumers, we order many things online, right? The product that catches our attention is the one that resonates with our needs. Ordering online saves us precious time. We rely on these brands so that they will provide the product safely. Mishaps happen sometimes like consumers order a product and see it is broken or damaged inside. It will be a very dissatisfying experience for them. This bad experience broke the customer’s heart as it was his/her favorite food or cosmetic product. And in return, the customer files a complaint and sends a bad review on your online platforms. The consumer won’t just return that package but will advise his audience on social media platforms to Boycott purchasing from this brand. It will be a nightmare for you and the brand image. Do not worry as we will cover you up in this blog.
Have you heard about custom packaging boxes? These boxes are known to be a strategic tool for the safety of your product and these offer a large variety of styles and designs that catches the consumer’s attention and make them delightful to come again and again.
Nowadays brands are utilizing this packaging solution to help grow their business in three major ways.
Keeping products safe
Brands are using perfectly shaped boxes according to their products which resulted in minimizing shaking and movement to prevent damage.
Reducing returns
All these companies hate dealing with returns. Brands are opted to create packaging made of premium materials and a perfect design to make it safe in the hands of consumers. Custom packaging boxes create a great impression by leaving the customer happier. This is how brands minimize the returns.
Building a strong brand
Your packaging is the first handshake of your brand with a consumer. Personalized boxes can be used to identify your brand. These can be easily designed with labels colors and logos to create a recognizable image in consumers’ minds.
So, how you can implement these strategies and achieve the desired outcomes? Let’s learn it with us.
1. The priority should be safety
Products must fit perfectly
Customized boxes are designed to fit your product perfectly. Many brands pack their delicate products like skin care products, cosmetics, and foot items to ship them. If the box is spacious, the product will cruise in the box which will make the product lose its original essence. It will result in a bad impression of your consumers. You should go for the customization that fits your products and prevent movements that may lead to unexpected circumstances like cracks or breakage.
Choosing the premium stuff
One should implement the use of premium material. Cardboard boxes come in a variety of thicknesses. For maximum protection, I suggest choosing a box with a double wall. This will ensure that your items are well-protected during transport or storage.
The most fragile items must be shipped in rigid plastic Kraft boxes. The main goal is to make your box that can withstand bumps while shipping.
Cushioning for the Win
Custom packaging can incorporate things like foam inserts, air pillows, or corrugated cardboard dividers to fill any gaps and provide extra shock absorption. It will make your product secure and safe.
2. Returns Reduction Strategies
Damage Control
You would have understood the need for custom packaging to protect your products. It ultimately results in very little damage to the product. There will be no chance of return which will save you time and money.
Improve unboxing experience
One way to reduce package returns is by designing thoughtful packaging that includes items like a handwritten thank-you note or a small sample of another product. Whenever you design just make sure to make it a happy moment for the consumer. It will be a great strategy to keep their purchase.
Clear Communication is Key
Another factor for return is the limited knowledge of the consumers. They don’t know how to open it or use the product. For this, you need to include clear instructions. These will explain how to open the box with ease and how they can use the product with care.
3. Branding Through Packaging
Packaging that uses consistent colors, fonts, and logos will create the identity of the brand. Consistency is a very important aspect to help you grow more. The themes on all platforms whether physical or digital must be kept the same. These can be achieved only using a custom packaging box.
In the year 2024, social media is the king to promote your product. You must create an appealing customized design for your packaging. Ask the packaging experts like the custom packaging that will make a trendy unboxing design turning your product into a social media moment. Customer will share their unboxing images and videos giving free marketing for your brand. This is the power of marketing in the digital age.
Conclusion
You must think while reading the benefits that custom packaging must be costly. Right? Customized packaging can be very cost-effective according to your needs. But I will tell you these boxes will shine your products with their aesthetic designs and will prioritize safety concerns that will help you with
Increasing customer satisfaction
- Boosting brand awareness
- Saving money on returns
- Growing your business more
So, the next time you’re thinking about packaging, avoid generic boxes or boring labels. In order to reflect the quality of your product you must invest in custom packaging boxes. Your packaging communicates with the customers and it must be designed in a way that can help you easily achieve the above goals.
