SEO Tips for Small Business in London You Need to Know:
To help you, we’ve put together a quick list of the main concepts you should understand.
- Inbound and Outbound Marketing
- Key words
- Leads
- Call To Action (CTA)
- Persona
- UX
- Sales Funnel
- KPI
- Landing Page
- E-mail marketing
- Bounce Rate
- Metrics
- Conversion
- Blogpost
- E-books
- Return rate
Focus on text production techniques:
Now that you’re already immersed in this new universe, how about getting your hands dirty? Practice is key when producing content, and the more you write and dedicate yourself, the more you will improve your skills and develop your own voice in the texts.
To this end, it is important to have full command of text production techniques, including the structuring of SEO concepts, use of keywords, division of a text, adaptation of terms and strategies to achieve the objectives of your clients or company where it works.
Have a critical and strategic look:
Within Content Marketing, all material produced and disseminated has an objective linked to it, that is, it is expected to trigger some results. Part of your role as an SEO specialist is to know how to increase the chances of this objective being achieved, and this only happens when you develop a critical and strategic look at the work in Digital Marketing.
This means knowing how to identify good and bad market practices, knowing your target audience in depth, knowing how to segment campaigns, understanding how different ways of saying the same thing can lead to different results and having the ability to innovate, among other examples.
This skill will make you stand out in the job market and reinforce your role as a specialist, showing how your work goes beyond technical knowledge and reaches business strategy.
Use tools to discover keywords:
SEO content revolves around the concept of “keyword”, that is, the term or expression that you want to highlight in the materials and index in internet search engines. In addition to understanding what it means and understanding everything about it, such as the ideas of “long tail” and “head tail”, it is also essential to have a strategic look at them.
This task includes knowing the main tools for discovering and analyzing keywords, websites that give you information about searching for such expressions in search engines and help you define what fits best in a campaign or for a given topic.
Below, we list the main current names, which you should know to make your daily life easier.
Google Ads
Ubersuggest
Google Trends
Semrush
Keyword Planner
Discover everything about Google Analytics and Google Search Console:
Two platforms that will be part of your routine are free tools developed by Google. They are Google Analytics and Google Search Console, the first of which gives you complete reports on the performance of websites and campaigns, and the second is a complement, with extra information such as clicks, average positioning and internal linking.
Mastering how both work means that you will have no obstacles when it comes to evaluating your own work and understanding the results of a given project, gaining insights to improve future content and strategies.
Monitor the competition:
Knowing what your competitors have been doing is an excellent way to keep your repertoire up to date, understand market trends and identify gaps, that is, topics that are not being addressed by the area in which you work. This can generate a lot of valuable content by exploring topics that generate many questions or curiosity, but do not yet have robust materials available for consumption.
Furthermore, “looking around” also allows you to sell your services to new clients, as you can draw a comparison between the two companies and explain why your potential new client has not achieved such good results in the digital world. To do this, the knowledge you have acquired so far will be essential.
Take a postgraduate degree in the area:
Even though the internet has several course options in the area, a more attractive alternative is to opt for a specialization, such as the postgraduate course. https://londonseo.expert/
With it, you will delve deeper into all the SEO concepts presented so far, without having to worry about the quality and updating of the materials, after all, our institutions are always attentive to trends, maintaining classes at a high level of excellence.
This way, you can concentrate your studies in one place and still study from home, with the EAD modality. It is ideal for those who need flexibility, helping you change your career without having to compromise your routine.
Study English:
As you may have noticed, most of the terms that will be part of your daily life are in English, and therefore, knowing the language will guarantee you a difference and also a more natural experience with the profession. After all, you will understand the expressions without the need to translate them all the time.
Stay Updated:
To finish our list of how to be an SEO expert, be aware that the world of Digital Marketing and, consequently, SEO, is constantly changing. Its nature is to follow in the footsteps of the virtual world, and as it changes all the time, techniques, good practices and trends in Marketing also undergo new developments. So, if you want to be a professional always ahead in the market, don’t let the news go unnoticed.
