Image to text conversion has become important for marketing companies. Today they have access to more images than ever through social media, product photos, company events and more. However, these visual assets are only truly valuable when paired with descriptive text.
Techo Tools image to text conversion unlock a number of possibilities for amplifying your marketing efforts. Here are the top 9 ways it helps:
1. Image to Text conversion Improves SEO and discoverability.
Search engines can’t understand images alone, but with descriptive alt text and captions search engines can better index your visual content.
Thus, image to text conversion this leads to higher rankings and traffic from image search results.
2. Enables accessibility.
Text equivalents allow blind or visually impaired users to understand images with screen readers.
This includes alt text for web images and transcriptions for video.
3. Conversion
Creates inclusive marketing respecting all audiences.
Drives social media engagement. Detailed image captions add context attracting more likes, comments and shares on platforms.
AI conversion automates longer captions summarizing photos that encourage interaction and following.
4. Aids archiving and organization.
Converting names, dates and descriptions tags images for easy database searchability. Images alone provide no ability to categorize, archive or retrieve visual assets easily for future projects.
5. Spurs creation of new content.
Descriptive image text acts as headlines, subheads and body content to expand upon for entirely new blog posts, articles, social media updates or emails.
This multiplication increases your available content without extra work.
6. Improves analytics understanding.
Pulled metadata and tags fuel deeper analytics on image performance.
Metrics identify top visuals, times of day they work best, locations depicted that generate most interaction and more to refine strategy.
7. Enables Video Transcription
One large use case is transcribing audio from videos into searchable, shareable text. As videos gain importance across channels, transcriptions unlock new viewership. Closed captioning benefits the hard of hearing while transcriptions make video content discoverable via search and sharable without data streams.
Transcriptions in marketing impact three areas. First, they dramatically expand discoverability potential by surfacing audio to search engines. Second, subtitles aid accessibility ensuring all interested can consume content. Third, transcribed text acts as optimized snippets enticing viewership in social shares and search results.
8. Drives Product Photography Insights
For ecommerce and product marketers, image text provides deep analytics on best performing visuals. Metadata might reveal certain angles or uses resonate more. Locations and environments depicting a product selling best in certain regions also emerge.
This guides optimizing photography strategically. Higher conversion product shots receive replication while underperforming images receive alteration or removal. Demographic and lifestyle photography insights also emerge applicable to other paid media like influencer partnerships.
9. Enables Process Automation
As image libraries grow exponentially, manual data entry cannot scale. Text conversion automates tedious tasks like transcription, alt text generation, and metadata tagging at the speed of AI. This frees marketing teams to focus higher-level strategy instead of grunt work.
By offloading transcription, more visual assets receive optimized text faster than possible manually. Combined with workflow automation, new opportunities like dynamic ad creative emerge where marketers spend less time preparing visuals and more time analyzing performance.
Final Words:
Whether for online marketing, sales enablement, internal documentation or events – every company has a trove of untapped imagery that text conversion can light on fire. It’s a set-it-and-forget-it technology working 24/7 in the background to continually amplify visual content and all associated marketing activities.
Providing the text marketing companies need alongside images maximizes the collaborative power of man and machine. AI handles tedious transcription while humans focus creative strategy. Image to text bridges the gap between analog visuals and the digital tools that drive modern business. It’s a workflow multiplier too productive to ignore.
