With the rise of email, many predicted the demise of traditional snail mail. However, the opposite has proven true. As email inboxes overflow with spam and junk mail, receiving a physical letter has become a noteworthy occasion.
This is an event, which can be capitalized on by any business owner. The envelopes printing can be an effective marketing opportunity and help you use it. Here we are going to discuss the top tips for creating custom envelopes for your business.
1. Experience Size and Shapes
To enhance the visual appeal of your custom business envelopes, consider playing with their shape and size. Who says when you are searching for envelope printing near me, it must adhere to the standard rectangle shape? Experiment with different shapes to ensure they stand out in the mailbox, avoiding the monotony of traditional designs.
Next, consider playing with the size of your envelopes. Tiny or small envelopes can evoke feelings of intimacy and friendship, akin to receiving small gift cards or presents. On the other hand, larger envelopes suggest that something significant is en route, perhaps a parcel or important documentation.
2. Use Photos and Graphics
One of the best ways to make your business envelopes pop in the mailbox is to use brighter and high-quality images and graphics.
As the saying goes, a picture is worth a thousand words, and you can ignite excitement by choosing the right image for your envelope. While it’s not obligatory to cover the entire envelope, incorporating brightly colored elements tends to attract the most attention.
Surely, selecting the right graphic is crucial. The image should be directly linked to the product or service, conveying something about the company while also being captivating enough to grab attention.
3. Balance Color with White Space
Balance is essential for drawing attention with custom business envelopes printing. Excessive use of color may make your mail resemble promotional junk mail, while too little color will cause it to blend in with other letters and items of mail.
Colors stand out best when balanced against a white background. Incorporate complementary colors that align with your graphic design and marketing aesthetic. It’s advisable to limit yourself to one or two colors on an envelope for optimal impact.
4. Say What Is Inside
Companies should explicitly highlight any special inclusions in their mailings directly on the envelope. The copy can mention coupons, free gifts, useful guides, and more to entice recipients to open it. When recipients anticipate receiving something for free, they’re often curious enough to investigate further. It’s ideal for the included item to be genuinely beneficial to recipients, as this fosters goodwill. Additionally, items like pens with the company logo serve as constant reminders of the company when used.
5. Use the Logo Sparingly
You want your customers to see the company logo. It will show what you are and improve brand awareness. But it can’t be the only item on pages. But it also cannot be overused.
A solitary logo may appear overly formal and business-oriented. Conversely, an excessive number of logos can give the impression of poor design and appear somewhat tacky. Find a middle ground by incorporating the logo once on the envelope alongside other design elements.
6. Consider the Paper
Give careful consideration to the material of the envelope as you would to its design. Opt for high-quality, premium-grade paper for a superior look and feel. The discernible difference in quality will make recipients more inclined to open this upscale delivery.
Moreover, anything printed on high-grade paper instantly appears enhanced. Fonts appear crisper, and colors more vibrant. Avoid investing time and effort into crafting an exceptional envelope only to have it diminish in appearance on low-quality stock.
