As of late, there has been some discussion in the online analytics community about whether or not Google Analytics (GA) considers the “hat” medium to be a default. For those who are not familiar with this terminology, a “hat” is defined as a marketing channel through which traffic can be driven to a website (i.e. paid search, organic search, social media, email, etc.). The debate stems from the fact that GA’s default channel grouping only includes six hat sources: direct traffic, organic search traffic, referral traffic, email traffic, display traffic, and social traffic.
Any other source of traffic is classified as “(other)”.
If you’re an avid Google Analytics user, you know that the default medium is typically considered to be ‘organic’. But what happens when you want to track traffic from a specific campaign or source that isn’t organic? In this case, you’ll need to set up a custom medium.
A custom medium can be anything you want it to be, but it’s important to remember that it needs to be consistent across all of your marketing channels. For example, if you’re running a paid ad campaign, you might want to use the medium ‘cpc’ so that you can easily track and compare the results.
Once you’ve decided on a custom medium for your campaign or source, setting it up is easy.
Simply add the following code snippet to your Google Analytics tracking code: ga(‘set’, ‘medium’, ‘YOUR_MEDIUM’); . Be sure to replace YOUR_MEDIUM with the actual medium name (e.g. cpc).
Now when someone clicks on your paid ad and arrives at your website, Google Analytics will recognise them as coming from that particular campaign or source and attributed accordingly.
This will give you much more accurate data about the performance of your marketing efforts!
Which of the Following is Not Considered a Source by Default in Google Analytics
There are four main sources that are considered by default in Google Analytics: direct traffic, organic traffic,Referral Traffic, and Campaign Traffic. However, there is one more source of traffic that is not considered by default, which is Social Traffic. While social media platforms such as Facebook and Twitter are not technically part of Google Analytics, you can still track this data by tagging your links with campaign variables.
This will allow you to see how much traffic is coming from social media platforms and better understand which channels are driving the most conversions.
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What is Not Considered a Default Source in Google Analytics?
There are four main types of data sources in Google Analytics: web, mobile apps, offline, and advertising APIs. Default sources are web, mobile apps, and advertising APIs. You can view default source data by going to Acquisition > All Traffic > Source/Medium.
Non-default sources include any data that is not collected through the web (including embedded analytics), mobile apps (including SDK-based), or advertising APIs. This includes data from server-side log files, FTP sites, and third-party databases. Non-default sources cannot be viewed in the Acquisition > All Traffic > Source/Medium report; however, they can be combined with other reporting dimensions such as channels or campaigns.
To add a non-default source to your account, follow these steps:
1) Choose an existing property or create a new one. If you’re unsure which property to use, see About properties.
2) Click Admin in the left navigation panel.
3) In the PROPERTY column, click +Create Property if you don’t have an existing property yet. If you have multiple properties associated with your account, select the applicable one from the list before proceeding to step 4 below.
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What is Default Medium in Google Analytics?
In Google Analytics, the “default medium” is used to identify traffic that arrives at your website from an unknown or unidentified source. This is important because it allows you to see where your traffic is coming from and how effective your marketing efforts are. Without this data, you would have no way of knowing which marketing channels are driving traffic to your site.
The default medium is typically identified as “(not set)” in Google Analytics reports. You can find it under the “Acquisition” tab, in the “All Traffic” report. If you click on “(not set)”, you’ll see a breakdown of the different sources that make up this category.
Some common sources of “(not set)” traffic include:
– Links from email messages (Gmail, Yahoo Mail, etc.)
– Links from social media sites (Facebook, Twitter, LinkedIn)
– Direct traffic (typing in your URL into a browser)
– Referral traffic (coming from another website)
Knowing where your “(not set)” traffic is coming from is important so that you can properly attribute conversions and goal completions to the right marketing channels.
Otherwise, all of your “(not set)” traffic will be lumped together and you won’t be able to tell which channel is most effective.
What are Mediums in Google Analytics?
Google Analytics is a web analytics tool that provides businesses with insights about their website traffic. Mediums are one of the dimensions that businesses can use to segment their data.
There are four mediums in Google Analytics: direct, organic, referral, and social.
Direct traffic occurs when someone types your website URL into their browser or clicks on a bookmark. Organic traffic comes from search engines, while referral traffic comes from other websites that link to yours. Social traffic occurs when people click on links from social media sites like Facebook and Twitter.
By understanding how these different mediums contribute to your overall traffic, you can make better decisions about where to invest your time and resources. For example, if you notice that a lot of your referral traffic is coming from a particular website, you may want to reach out to them and see if they’d be interested in featuring your content more prominently on their site.
What Channels is Not Included in the Default Channels Report?
There are a few channels that are not included in the default channels report. These include:
-Social Media: This channel is not included because it can be difficult to track ROI for social media campaigns.
Additionally, social media platforms are constantly changing, which makes it difficult to keep track of metrics.
-Email Marketing: Email marketing is not included in the default channels report because it is considered a direct response channel. Direct response channels are typically excluded from this type of report.
-Affiliate Marketing: Affiliate marketing is also not included in the default channels report. This is because affiliate marketing generally has a lower ROI than other types of marketing campaigns.
【 Answers 】 What Is Not Considered A Default “Medium” In Google Analytics?
Conclusion
This blog post discusses how hats are not considered a default medium in Google Analytics. The author explains that when setting up Google Analytics, there is an option to set the Default Medium to ” Hat.” However, if you leave this option blank, hats will not be counted as a medium.
The author goes on to say that hats are only counted as a medium if they are explicitly included in the tracking code.
